{"product_id":"demi-fraser-broth-half-fraser-broth","title":"Demi-Fraser Broth Base (Half Fraser Broth) for Listeria Enrichment | AS-1194","description":"\u003cdiv style=\"font-family: 'Segoe UI', system-ui, -apple-system, sans-serif; color: #1d2935; line-height: 1.6; max-width: 1200px; margin: 0 auto; padding: 20px;\" class=\"aus-nutrient-product\"\u003e\n  \u003c!-- SEO --\u003e\n  \u003cdiv style=\"display:none;\"\u003e\n    \u003ch1\u003eDemi-Fraser Broth Base (Half Fraser Broth) for Listeria Enrichment | AS-1194\u003c\/h1\u003e\n    \u003cp\u003eMeta Title: Half Fraser Broth for Listeria | AS-1194 | AuSaMicS\u003c\/p\u003e\n    \u003cp\u003eMeta Description: Demi-Fraser Broth Base for primary enrichment of Listeria from food and environmental samples. Ideal for ISO 11290 workflows and Listeria recovery.\u003c\/p\u003e\n  \u003c\/div\u003e\n\n  \u003c!-- Hero Section --\u003e\n  \u003cdiv style=\"background: linear-gradient(135deg,#f0f4f8 0%,#d9e2ec 100%); border-radius: 18px; padding: 40px; margin-bottom: 30px; box-shadow: 0 4px 15px rgba(0,0,0,0.08); border: 1px solid #d8e1e8; border-left: 8px solid #2d5a3d;\"\u003e\n    \u003cdiv class=\"aus-hero-grid\" style=\"display:grid; grid-template-columns:1fr auto; gap:30px; align-items:start;\"\u003e\n      \u003cdiv\u003e\n        \u003cdiv style=\"display:inline-block; font-size:12px; letter-spacing:.08em; text-transform:uppercase; color:#2d5a3d; font-weight:bold; margin-bottom:12px; background:#fff; padding:6px 12px; border-radius:20px; border:1px solid #d8e1e8;\"\u003e\n          AuSaMicS Life Science • Listeria Enrichment Media\n        \u003c\/div\u003e\n\n        \u003ch1 style=\"color:#15324b; margin:0 0 8px 0; font-size:32px; font-weight:bold;\"\u003eDemi-Fraser Broth Base (Half Fraser Broth)\u003c\/h1\u003e\n        \u003ch2 style=\"color:#243b53; margin:0 0 15px 0; font-weight:400; font-size:20px; opacity:0.9;\"\u003e\n          Primary Selective Enrichment Medium for Listeria spp.\n        \u003c\/h2\u003e\n\n        \u003cp style=\"font-size:17px; margin:0 0 20px 0; color:#334e68; max-width:690px; font-weight:500;\"\u003e\n          Selective enrichment broth for the \u003cstrong\u003eprimary recovery of Listeria species, especially \u003cem\u003eListeria monocytogenes\u003c\/em\u003e, from food and environmental samples\u003c\/strong\u003e. Half Fraser Broth is designed to recover stressed or injured cells while maintaining sufficient selectivity against background flora, making it the standard first-step enrichment medium in Listeria testing workflows.\n        \u003c\/p\u003e\n\n        \u003cdiv style=\"display:flex; gap:10px; flex-wrap:wrap; margin-bottom:20px;\"\u003e\n          \u003cspan style=\"background:#2d5a3d; color:#fff; padding:8px 16px; border-radius:25px; font-size:13px; font-weight:600; white-space:nowrap;\"\u003eAS-1194\u003c\/span\u003e\n          \u003cspan style=\"background:#fff; border:2px solid #28a745; color:#28a745; padding:8px 16px; border-radius:25px; font-size:13px; font-weight:600; white-space:nowrap;\"\u003e🧪 Primary Enrichment Broth\u003c\/span\u003e\n          \u003cspan style=\"background:#28a745; color:#fff; padding:8px 16px; border-radius:25px; font-size:13px; font-weight:600; white-space:nowrap;\"\u003e✓ ISO Listeria Workflow\u003c\/span\u003e\n          \u003cspan style=\"background:#c9a84c; color:#1a1a1a; padding:8px 16px; border-radius:25px; font-size:13px; font-weight:600; white-space:nowrap;\"\u003e🔬 Esculin Blackening\u003c\/span\u003e\n        \u003c\/div\u003e\n\n        \u003cdiv style=\"display:flex; gap:20px; flex-wrap:wrap; font-size:14px; color:#4a5568;\"\u003e\n          \u003cspan\u003e\u003cstrong\u003eUse:\u003c\/strong\u003e Primary Listeria enrichment\u003c\/span\u003e\n          \u003cspan\u003e\u003cstrong\u003eReadout:\u003c\/strong\u003e Brown to black darkening\u003c\/span\u003e\n          \u003cspan\u003e\u003cstrong\u003eFollow-up:\u003c\/strong\u003e Oxford \/ ALOA \/ PALCAM plating\u003c\/span\u003e\n        \u003c\/div\u003e\n      \u003c\/div\u003e\n\n      \u003c!-- Commercial Box --\u003e\n      \u003cdiv style=\"background:#fff; padding:25px; border-radius:18px; box-shadow:0 6px 20px rgba(0,0,0,0.1); min-width:300px; border:1px solid #d8e1e8;\"\u003e\n        \u003ch4 style=\"color:#15324b; margin:0 0 15px 0; text-align:center; font-size:16px;\"\u003eRecommended Shopify Setup\u003c\/h4\u003e\n\n        \u003cdiv style=\"font-size:14px; color:#4a5568; line-height:1.6;\"\u003e\n          \u003cdiv style=\"margin-bottom:12px;\"\u003e\n\u003cstrong\u003eBest Product Title:\u003c\/strong\u003e\u003cbr\u003eDemi-Fraser Broth Base (Half Fraser Broth) for Listeria Enrichment | AS-1194\u003c\/div\u003e\n          \u003cdiv style=\"margin-bottom:12px;\"\u003e\n\u003cstrong\u003eMeta Title:\u003c\/strong\u003e\u003cbr\u003eHalf Fraser Broth for Listeria | AS-1194 | AuSaMicS\u003c\/div\u003e\n          \u003cdiv style=\"margin-bottom:12px;\"\u003e\n\u003cstrong\u003eMeta Description:\u003c\/strong\u003e\u003cbr\u003eDemi-Fraser Broth Base for primary enrichment of Listeria from food and environmental samples. Ideal for ISO 11290 workflows and Listeria recovery.\u003c\/div\u003e\n        \u003c\/div\u003e\n\n        \u003cdiv style=\"margin-top:15px; padding:15px; background:#f0f4f1; border-radius:12px; border:1px solid #c8d8cc;\"\u003e\n          \u003cdiv style=\"color:#2d5a3d; font-weight:600; font-size:14px; margin-bottom:8px;\"\u003eSuggested Pack Sizes\u003c\/div\u003e\n          \u003cdiv style=\"font-size:13px; color:#4a5568;\"\u003e100 g • 500 g • 1 kg • 5 kg\u003c\/div\u003e\n        \u003c\/div\u003e\n      \u003c\/div\u003e\n    \u003c\/div\u003e\n  \u003c\/div\u003e\n\n  \u003c!-- Main Grid --\u003e\n  \u003cdiv class=\"aus-main-grid\" style=\"display:grid; grid-template-columns:1.2fr 0.8fr; gap:40px; margin-bottom:40px;\"\u003e\n    \u003cdiv\u003e\n      \u003c!-- Composition --\u003e\n      \u003cdiv style=\"margin-bottom:35px;\"\u003e\n        \u003ch3 style=\"color:#15324b; font-size:22px; margin:0 0 15px 0; padding-bottom:10px; border-bottom:3px solid #1d6fb8;\"\u003e🧪 Complete Formulation \u0026amp; Selective Principle\u003c\/h3\u003e\n\n        \u003cdiv style=\"background:#f8fafc; padding:20px; border-radius:16px; border-left:5px solid #1d6fb8; margin-bottom:20px;\"\u003e\n          \u003ch4 style=\"color:#15324b; margin:0 0 15px 0; font-size:16px;\"\u003e📋 Typical Composition (per Liter)\u003c\/h4\u003e\n          \u003cdiv style=\"overflow-x:auto;\"\u003e\n            \u003ctable style=\"width:100%; border-collapse:collapse; font-size:13px; border:1px solid #d8e1e8; border-radius:12px; overflow:hidden; box-shadow:0 2px 8px rgba(0,0,0,0.05);\"\u003e\n              \u003cthead style=\"background:#f6f8fb;\"\u003e\n                \u003ctr\u003e\n                  \u003cth style=\"padding:12px; border-bottom:2px solid #d8e1e8; text-align:left; font-weight:bold;\"\u003eIngredient\u003c\/th\u003e\n                  \u003cth style=\"padding:12px; border-bottom:2px solid #d8e1e8; text-align:left; font-weight:bold;\"\u003eConcentration\u003c\/th\u003e\n                  \u003cth style=\"padding:12px; border-bottom:2px solid #d8e1e8; text-align:left; font-weight:bold;\"\u003ePrimary Function\u003c\/th\u003e\n                  \u003cth style=\"padding:12px; border-bottom:2px solid #d8e1e8; text-align:left; font-weight:bold;\"\u003eContribution\u003c\/th\u003e\n                \u003c\/tr\u003e\n              \u003c\/thead\u003e\n              \u003ctbody\u003e\n                \u003ctr style=\"border-bottom:1px solid #e2e8f0;\"\u003e\n                  \u003ctd style=\"padding:10px; font-weight:600;\"\u003eEnzymatic Digest of Casein\u003c\/td\u003e\n                  \u003ctd style=\"padding:10px; color:#2d5a3d; font-weight:600;\"\u003e5.0 g\u003c\/td\u003e\n                  \u003ctd style=\"padding:10px;\"\u003eNutrient source\u003c\/td\u003e\n                  \u003ctd style=\"padding:10px;\"\u003eSupports recovery of stressed Listeria cells\u003c\/td\u003e\n                \u003c\/tr\u003e\n                \u003ctr style=\"border-bottom:1px solid #e2e8f0;\"\u003e\n                  \u003ctd style=\"padding:10px; font-weight:600;\"\u003eEnzymatic Digest of Animal Tissue\u003c\/td\u003e\n                  \u003ctd style=\"padding:10px;\"\u003e5.0 g\u003c\/td\u003e\n                  \u003ctd style=\"padding:10px;\"\u003eNutrient source\u003c\/td\u003e\n                  \u003ctd style=\"padding:10px;\"\u003eProvides peptides and amino acids\u003c\/td\u003e\n                \u003c\/tr\u003e\n                \u003ctr style=\"border-bottom:1px solid #e2e8f0;\"\u003e\n                  \u003ctd style=\"padding:10px; font-weight:600;\"\u003eBeef Extract\u003c\/td\u003e\n                  \u003ctd style=\"padding:10px;\"\u003e5.0 g\u003c\/td\u003e\n                  \u003ctd style=\"padding:10px;\"\u003eGrowth support\u003c\/td\u003e\n                  \u003ctd style=\"padding:10px;\"\u003eAdds vitamins and trace nutrients\u003c\/td\u003e\n                \u003c\/tr\u003e\n                \u003ctr style=\"border-bottom:1px solid #e2e8f0;\"\u003e\n                  \u003ctd style=\"padding:10px; font-weight:600;\"\u003eYeast Extract\u003c\/td\u003e\n                  \u003ctd style=\"padding:10px;\"\u003e5.0 g\u003c\/td\u003e\n                  \u003ctd style=\"padding:10px;\"\u003eGrowth support\u003c\/td\u003e\n                  \u003ctd style=\"padding:10px;\"\u003eImproves viability and resuscitation\u003c\/td\u003e\n                \u003c\/tr\u003e\n                \u003ctr style=\"border-bottom:1px solid #e2e8f0;\"\u003e\n                  \u003ctd style=\"padding:10px; font-weight:600;\"\u003eSodium Chloride\u003c\/td\u003e\n                  \u003ctd style=\"padding:10px;\"\u003e20.0 g\u003c\/td\u003e\n                  \u003ctd style=\"padding:10px;\"\u003eSelective osmotic pressure\u003c\/td\u003e\n                  \u003ctd style=\"padding:10px;\"\u003eHelps inhibit some competing flora\u003c\/td\u003e\n                \u003c\/tr\u003e\n                \u003ctr style=\"border-bottom:1px solid #e2e8f0;\"\u003e\n                  \u003ctd style=\"padding:10px; font-weight:600;\"\u003eDisodium Phosphate\u003c\/td\u003e\n                  \u003ctd style=\"padding:10px;\"\u003e9.6–12.0 g\u003c\/td\u003e\n                  \u003ctd style=\"padding:10px;\"\u003eBuffer system\u003c\/td\u003e\n                  \u003ctd style=\"padding:10px;\"\u003eMaintains stable enrichment conditions\u003c\/td\u003e\n                \u003c\/tr\u003e\n                \u003ctr style=\"border-bottom:1px solid #e2e8f0;\"\u003e\n                  \u003ctd style=\"padding:10px; font-weight:600;\"\u003eMonopotassium Phosphate\u003c\/td\u003e\n                  \u003ctd style=\"padding:10px;\"\u003e1.35 g\u003c\/td\u003e\n                  \u003ctd style=\"padding:10px;\"\u003eBuffer system\u003c\/td\u003e\n                  \u003ctd style=\"padding:10px;\"\u003eBalances pH during growth\u003c\/td\u003e\n                \u003c\/tr\u003e\n                \u003ctr style=\"border-bottom:1px solid #e2e8f0;\"\u003e\n                  \u003ctd style=\"padding:10px; font-weight:600;\"\u003eEsculin\u003c\/td\u003e\n                  \u003ctd style=\"padding:10px;\"\u003e1.0 g\u003c\/td\u003e\n                  \u003ctd style=\"padding:10px;\"\u003eDifferential substrate\u003c\/td\u003e\n                  \u003ctd style=\"padding:10px;\"\u003eHydrolysis contributes to blackening reaction\u003c\/td\u003e\n                \u003c\/tr\u003e\n                \u003ctr style=\"border-bottom:1px solid #e2e8f0;\"\u003e\n                  \u003ctd style=\"padding:10px; font-weight:600;\"\u003eLithium Chloride\u003c\/td\u003e\n                  \u003ctd style=\"padding:10px;\"\u003e3.0 g\u003c\/td\u003e\n                  \u003ctd style=\"padding:10px;\"\u003eSelective agent\u003c\/td\u003e\n                  \u003ctd style=\"padding:10px;\"\u003eSuppresses many competing organisms\u003c\/td\u003e\n                \u003c\/tr\u003e\n                \u003ctr style=\"border-bottom:1px solid #e2e8f0;\"\u003e\n                  \u003ctd style=\"padding:10px; font-weight:600;\"\u003eNalidixic Acid\u003c\/td\u003e\n                  \u003ctd style=\"padding:10px;\"\u003e0.01 g\u003c\/td\u003e\n                  \u003ctd style=\"padding:10px;\"\u003eSelective agent\u003c\/td\u003e\n                  \u003ctd style=\"padding:10px;\"\u003eReduces Gram-negative background\u003c\/td\u003e\n                \u003c\/tr\u003e\n                \u003ctr style=\"border-bottom:1px solid #e2e8f0;\"\u003e\n                  \u003ctd style=\"padding:10px; font-weight:600;\"\u003eAcriflavine Hydrochloride\u003c\/td\u003e\n                  \u003ctd style=\"padding:10px;\"\u003e0.012–0.0125 g\u003c\/td\u003e\n                  \u003ctd style=\"padding:10px;\"\u003eSelective agent\u003c\/td\u003e\n                  \u003ctd style=\"padding:10px;\"\u003eSuppresses many Gram-positive competitors\u003c\/td\u003e\n                \u003c\/tr\u003e\n                \u003ctr\u003e\n                  \u003ctd style=\"padding:10px; font-weight:600;\"\u003eFerric Ammonium Citrate\u003c\/td\u003e\n                  \u003ctd style=\"padding:10px;\"\u003e0.5 g\u003c\/td\u003e\n                  \u003ctd style=\"padding:10px;\"\u003eIndicator supplement\u003c\/td\u003e\n                  \u003ctd style=\"padding:10px;\"\u003eReacts with esculetin to darken positive broth\u003c\/td\u003e\n                \u003c\/tr\u003e\n              \u003c\/tbody\u003e\n            \u003c\/table\u003e\n          \u003c\/div\u003e\n          \u003cdiv style=\"margin-top:15px; background:#eef5ff; padding:12px 14px; border-radius:10px; border:1px solid #d8e1e8; color:#15324b; font-size:14px;\"\u003e\n            \u003cstrong\u003eFinal pH:\u003c\/strong\u003e 7.2 ± 0.2 at 25°C\n          \u003c\/div\u003e\n        \u003c\/div\u003e\n\n        \u003cdiv style=\"background:#fff; padding:20px; border-radius:16px; border:1px solid #d8e1e8;\"\u003e\n          \u003ch4 style=\"color:#15324b; margin:0 0 15px 0; font-size:16px;\"\u003e⚗️ Functional Design\u003c\/h4\u003e\n          \u003cdiv style=\"display:grid; grid-template-columns:repeat(auto-fit,minmax(200px,1fr)); gap:15px;\"\u003e\n            \u003cdiv style=\"background:#f0f4f1; padding:15px; border-radius:12px; border-left:4px solid #2d5a3d;\"\u003e\n              \u003cstrong style=\"color:#2d5a3d;\"\u003eReduced-Inhibitor Primary Enrichment\u003c\/strong\u003e\u003cbr\u003e\u003cspan style=\"font-size:14px; color:#5d4037;\"\u003eDesigned to recover stressed or injured Listeria cells before stronger secondary selection\u003c\/span\u003e\n            \u003c\/div\u003e\n            \u003cdiv style=\"background:#fff9e6; padding:15px; border-radius:12px; border-left:4px solid #c9a84c;\"\u003e\n              \u003cstrong style=\"color:#c9a84c;\"\u003eEsculin Blackening System\u003c\/strong\u003e\u003cbr\u003e\u003cspan style=\"font-size:14px; color:#5d4037;\"\u003ePositive enrichment darkens as Listeria hydrolyzes esculin\u003c\/span\u003e\n            \u003c\/div\u003e\n            \u003cdiv style=\"background:#e8f2ff; padding:15px; border-radius:12px; border-left:4px solid #1565c0;\"\u003e\n              \u003cstrong style=\"color:#1565c0;\"\u003eWorkflow-Compatible Base\u003c\/strong\u003e\u003cbr\u003e\u003cspan style=\"font-size:14px; color:#5d4037;\"\u003eIdeal first step before Fraser Broth, Oxford Agar, or ALOA plating\u003c\/span\u003e\n            \u003c\/div\u003e\n          \u003c\/div\u003e\n          \u003cdiv style=\"background:#f0f4f1; padding:15px; border-radius:10px; margin-top:15px; border:1px solid #c8d8cc;\"\u003e\n            \u003cstrong style=\"color:#2d5a3d;\"\u003eWhy Demi-Fraser Broth?\u003c\/strong\u003e It is the key primary enrichment step when maximum Listeria recovery is needed from difficult food and environmental matrices, especially where cells may be sublethally damaged.\n          \u003c\/div\u003e\n        \u003c\/div\u003e\n      \u003c\/div\u003e\n\n      \u003c!-- Comparison --\u003e\n      \u003cdiv style=\"margin-bottom:35px;\"\u003e\n        \u003ch3 style=\"color:#15324b; font-size:22px; margin:0 0 20px 0; padding-bottom:10px; border-bottom:3px solid #1d6fb8;\"\u003eComplete Listeria Workflow Portfolio\u003c\/h3\u003e\n        \u003cdiv style=\"overflow-x:auto;\"\u003e\n          \u003ctable style=\"width:100%; border-collapse:collapse; font-size:13px; border:1px solid #d8e1e8; border-radius:12px; overflow:hidden; box-shadow:0 2px 8px rgba(0,0,0,0.05); min-width:1000px;\"\u003e\n            \u003cthead style=\"background:#f6f8fb;\"\u003e\n              \u003ctr\u003e\n                \u003cth style=\"padding:15px 12px; border-bottom:2px solid #d8e1e8; text-align:left; font-weight:bold;\"\u003eMedium\u003c\/th\u003e\n                \u003cth style=\"padding:15px 12px; border-bottom:2px solid #d8e1e8; text-align:left; font-weight:bold;\"\u003eType\u003c\/th\u003e\n                \u003cth style=\"padding:15px 12px; border-bottom:2px solid #d8e1e8; text-align:left; font-weight:bold;\"\u003eWorkflow Step\u003c\/th\u003e\n                \u003cth style=\"padding:15px 12px; border-bottom:2px solid #d8e1e8; text-align:left; font-weight:bold;\"\u003eBest Application\u003c\/th\u003e\n                \u003cth style=\"padding:15px 12px; border-bottom:2px solid #d8e1e8; text-align:left; font-weight:bold;\"\u003eReadout\u003c\/th\u003e\n                \u003cth style=\"padding:15px 12px; border-bottom:2px solid #d8e1e8; text-align:left; font-weight:bold;\"\u003eKey Advantage\u003c\/th\u003e\n              \u003c\/tr\u003e\n            \u003c\/thead\u003e\n            \u003ctbody\u003e\n              \u003ctr style=\"background:#f0f4f1; border-bottom:1px solid #e2e8f0;\"\u003e\n                \u003ctd style=\"padding:12px; font-weight:bold; color:#2d5a3d;\"\u003eDemi-Fraser Broth Base\u003c\/td\u003e\n                \u003ctd style=\"padding:12px;\"\u003eSelective enrichment broth\u003c\/td\u003e\n                \u003ctd style=\"padding:12px;\"\u003ePrimary enrichment\u003c\/td\u003e\n                \u003ctd style=\"padding:12px; font-weight:600;\"\u003eRecovery of stressed Listeria from food and environment\u003c\/td\u003e\n                \u003ctd style=\"padding:12px;\"\u003eBlackening of broth\u003c\/td\u003e\n                \u003ctd style=\"padding:12px;\"\u003eGentler first-step selectivity\u003c\/td\u003e\n              \u003c\/tr\u003e\n              \u003ctr style=\"border-bottom:1px solid #e2e8f0;\"\u003e\n                \u003ctd style=\"padding:12px;\"\u003e\u003ca href=\"\/products\/fraser-broth\" style=\"color:#1976d2; text-decoration:none; font-weight:600;\"\u003eFraser Broth\u003c\/a\u003e\u003c\/td\u003e\n                \u003ctd style=\"padding:12px;\"\u003eSelective enrichment broth\u003c\/td\u003e\n                \u003ctd style=\"padding:12px;\"\u003eSecondary enrichment\u003c\/td\u003e\n                \u003ctd style=\"padding:12px;\"\u003eHigher selectivity after Half Fraser\u003c\/td\u003e\n                \u003ctd style=\"padding:12px;\"\u003eBlackening of broth\u003c\/td\u003e\n                \u003ctd style=\"padding:12px;\"\u003eStronger suppression of background flora\u003c\/td\u003e\n              \u003c\/tr\u003e\n              \u003ctr style=\"border-bottom:1px solid #e2e8f0;\"\u003e\n                \u003ctd style=\"padding:12px;\"\u003e\u003ca href=\"\/products\/listeria-selective-agar-base-oxford-agar\" style=\"color:#e91e63; text-decoration:none; font-weight:600;\"\u003eOxford Agar\u003c\/a\u003e\u003c\/td\u003e\n                \u003ctd style=\"padding:12px;\"\u003eSelective differential agar\u003c\/td\u003e\n                \u003ctd style=\"padding:12px;\"\u003ePlating \/ isolation\u003c\/td\u003e\n                \u003ctd style=\"padding:12px;\"\u003eTraditional Listeria colony recovery\u003c\/td\u003e\n                \u003ctd style=\"padding:12px;\"\u003eGrey-green colonies with black halo\u003c\/td\u003e\n                \u003ctd style=\"padding:12px;\"\u003eClassic reference plating medium\u003c\/td\u003e\n              \u003c\/tr\u003e\n              \u003ctr style=\"border-bottom:1px solid #e2e8f0;\"\u003e\n                \u003ctd style=\"padding:12px;\"\u003e\u003ca href=\"\/products\/aloa-agar\" style=\"color:#6f42c1; text-decoration:none; font-weight:600;\"\u003eALOA Agar\u003c\/a\u003e\u003c\/td\u003e\n                \u003ctd style=\"padding:12px;\"\u003eChromogenic agar\u003c\/td\u003e\n                \u003ctd style=\"padding:12px;\"\u003ePlating \/ differentiation\u003c\/td\u003e\n                \u003ctd style=\"padding:12px;\"\u003eImproved visual species screening\u003c\/td\u003e\n                \u003ctd style=\"padding:12px;\"\u003eChromogenic colony differentiation\u003c\/td\u003e\n                \u003ctd style=\"padding:12px;\"\u003eEasier visual interpretation\u003c\/td\u003e\n              \u003c\/tr\u003e\n              \u003ctr\u003e\n                \u003ctd style=\"padding:12px;\"\u003e\u003ca href=\"\/products\/palcam-listeria-selective-broth-base\" style=\"color:#795548; text-decoration:none; font-weight:600;\"\u003ePALCAM Listeria Broth \/ Agar\u003c\/a\u003e\u003c\/td\u003e\n                \u003ctd style=\"padding:12px;\"\u003eSelective enrichment \/ plating\u003c\/td\u003e\n                \u003ctd style=\"padding:12px;\"\u003eAlternative selective workflow\u003c\/td\u003e\n                \u003ctd style=\"padding:12px;\"\u003eHigh-background sample matrices\u003c\/td\u003e\n                \u003ctd style=\"padding:12px;\"\u003eEsculin-based darkening \/ halo system\u003c\/td\u003e\n                \u003ctd style=\"padding:12px;\"\u003eStrong selective pressure\u003c\/td\u003e\n              \u003c\/tr\u003e\n            \u003c\/tbody\u003e\n          \u003c\/table\u003e\n        \u003c\/div\u003e\n      \u003c\/div\u003e\n\n      \u003c!-- Pros and Cons --\u003e\n      \u003cdiv style=\"margin-bottom:35px;\"\u003e\n        \u003ch3 style=\"color:#15324b; font-size:22px; margin:0 0 20px 0; padding-bottom:10px; border-bottom:3px solid #1d6fb8;\"\u003eStrategic Medium Selection for Listeria Recovery\u003c\/h3\u003e\n        \u003cdiv style=\"display:grid; grid-template-columns:repeat(auto-fit,minmax(300px,1fr)); gap:20px; margin-bottom:25px;\"\u003e\n          \u003cdiv style=\"background:#e8f5e8; padding:20px; border-radius:16px; border:1px solid #c8e6c9;\"\u003e\n            \u003ch4 style=\"color:#2e7d32; margin:0 0 15px 0; font-size:16px;\"\u003e✅ Demi-Fraser Advantages\u003c\/h4\u003e\n            \u003cul style=\"list-style:none; padding:0; margin:0;\"\u003e\n              \u003cli style=\"padding:6px 0; font-size:14px; color:#2e7d32;\"\u003e✓ \u003cstrong\u003eBetter Recovery of Injured Cells:\u003c\/strong\u003e Reduced inhibitor level supports stressed Listeria\u003c\/li\u003e\n              \u003cli style=\"padding:6px 0; font-size:14px; color:#2e7d32;\"\u003e✓ \u003cstrong\u003eStandard First Step:\u003c\/strong\u003e Fits mainstream ISO-style Listeria workflows\u003c\/li\u003e\n              \u003cli style=\"padding:6px 0; font-size:14px; color:#2e7d32;\"\u003e✓ \u003cstrong\u003eVisible Presumptive Signal:\u003c\/strong\u003e Esculin blackening helps rapid screening\u003c\/li\u003e\n              \u003cli style=\"padding:6px 0; font-size:14px; color:#2e7d32;\"\u003e✓ \u003cstrong\u003eBroad Sample Suitability:\u003c\/strong\u003e Food, swabs, dairy, meats, vegetables, surfaces\u003c\/li\u003e\n              \u003cli style=\"padding:6px 0; font-size:14px; color:#2e7d32;\"\u003e✓ \u003cstrong\u003eExcellent Sales Positioning:\u003c\/strong\u003e Essential medium in every serious Listeria workflow\u003c\/li\u003e\n            \u003c\/ul\u003e\n          \u003c\/div\u003e\n\n          \u003cdiv style=\"background:#fff3e0; padding:20px; border-radius:16px; border:1px solid #ffcc02;\"\u003e\n            \u003ch4 style=\"color:#e65100; margin:0 0 15px 0; font-size:16px;\"\u003e⚠️ Method Considerations\u003c\/h4\u003e\n            \u003cul style=\"list-style:none; padding:0; margin:0;\"\u003e\n              \u003cli style=\"padding:6px 0; font-size:14px; color:#e65100;\"\u003e▲ \u003cstrong\u003eNot a Final Confirmation Medium:\u003c\/strong\u003e Positive broths must be subcultured and confirmed\u003c\/li\u003e\n              \u003cli style=\"padding:6px 0; font-size:14px; color:#e65100;\"\u003e▲ \u003cstrong\u003eSupplement Handling Matters:\u003c\/strong\u003e Ferric ammonium citrate and selective supplements must be added correctly\u003c\/li\u003e\n              \u003cli style=\"padding:6px 0; font-size:14px; color:#e65100;\"\u003e▲ \u003cstrong\u003eShort Ready-to-Use Stability:\u003c\/strong\u003e Supplemented broth is best used fresh\u003c\/li\u003e\n              \u003cli style=\"padding:6px 0; font-size:14px; color:#e65100;\"\u003e▲ \u003cstrong\u003eSome Competing Esculin-Positive Flora Exist:\u003c\/strong\u003e Follow-up plating remains essential\u003c\/li\u003e\n            \u003c\/ul\u003e\n          \u003c\/div\u003e\n\n          \u003cdiv style=\"background:#f0f4f1; padding:20px; border-radius:16px; border:1px solid #c8d8cc;\"\u003e\n            \u003ch4 style=\"color:#2d5a3d; margin:0 0 15px 0; font-size:16px;\"\u003e🎯 Best-Fit Applications\u003c\/h4\u003e\n            \u003cul style=\"list-style:none; padding:0; margin:0;\"\u003e\n              \u003cli style=\"padding:6px 0; font-size:14px; color:#2d5a3d;\"\u003e◆ \u003cstrong\u003eFood Safety Labs:\u003c\/strong\u003e Routine Listeria detection in foods and ingredients\u003c\/li\u003e\n              \u003cli style=\"padding:6px 0; font-size:14px; color:#2d5a3d;\"\u003e◆ \u003cstrong\u003eEnvironmental Monitoring:\u003c\/strong\u003e Swabs, drains, and food plant surfaces\u003c\/li\u003e\n              \u003cli style=\"padding:6px 0; font-size:14px; color:#2d5a3d;\"\u003e◆ \u003cstrong\u003eDairy and RTE Programs:\u003c\/strong\u003e Samples with stressed or low-level contamination\u003c\/li\u003e\n              \u003cli style=\"padding:6px 0; font-size:14px; color:#2d5a3d;\"\u003e◆ \u003cstrong\u003eRegulatory and Research Labs:\u003c\/strong\u003e ISO-oriented Listeria workflows\u003c\/li\u003e\n            \u003c\/ul\u003e\n          \u003c\/div\u003e\n        \u003c\/div\u003e\n\n        \u003cdiv style=\"background:#f8fafc; padding:20px; border-radius:16px; border-left:5px solid #2d5a3d;\"\u003e\n          \u003ch4 style=\"color:#15324b; margin:0 0 15px 0; font-size:16px;\"\u003e📊 Typical Interpretation\u003c\/h4\u003e\n          \u003cdiv style=\"overflow-x:auto;\"\u003e\n            \u003ctable style=\"width:100%; border-collapse:collapse; font-size:13px; border:1px solid #d8e1e8; border-radius:8px; overflow:hidden;\"\u003e\n              \u003cthead style=\"background:#2d5a3d; color:#fff;\"\u003e\n                \u003ctr\u003e\n                  \u003cth style=\"padding:12px; border-bottom:1px solid #d8e1e8; text-align:left;\"\u003eObservation\u003c\/th\u003e\n                  \u003cth style=\"padding:12px; border-bottom:1px solid #d8e1e8; text-align:left;\"\u003eInterpretation\u003c\/th\u003e\n                  \u003cth style=\"padding:12px; border-bottom:1px solid #d8e1e8; text-align:left;\"\u003eNext Step\u003c\/th\u003e\n                  \u003cth style=\"padding:12px; border-bottom:1px solid #d8e1e8; text-align:left;\"\u003eNotes\u003c\/th\u003e\n                \u003c\/tr\u003e\n              \u003c\/thead\u003e\n              \u003ctbody style=\"background:#fff;\"\u003e\n                \u003ctr style=\"border-bottom:1px solid #e2e8f0;\"\u003e\n                  \u003ctd style=\"padding:10px; font-weight:600;\"\u003eGolden broth turns brown to black\u003c\/td\u003e\n                  \u003ctd style=\"padding:10px; color:#28a745; font-weight:600;\"\u003ePresumptive positive enrichment\u003c\/td\u003e\n                  \u003ctd style=\"padding:10px;\"\u003eSubculture to Oxford, ALOA, or PALCAM\u003c\/td\u003e\n                  \u003ctd style=\"padding:10px;\"\u003eTypical of esculin-hydrolyzing Listeria growth\u003c\/td\u003e\n                \u003c\/tr\u003e\n                \u003ctr style=\"border-bottom:1px solid #e2e8f0;\"\u003e\n                  \u003ctd style=\"padding:10px; font-weight:600;\"\u003eTurbid without strong darkening\u003c\/td\u003e\n                  \u003ctd style=\"padding:10px; color:#e65100; font-weight:600;\"\u003ePossible mixed or weak enrichment\u003c\/td\u003e\n                  \u003ctd style=\"padding:10px;\"\u003eProceed to selective plating if required\u003c\/td\u003e\n                  \u003ctd style=\"padding:10px;\"\u003eInterpret with sample context\u003c\/td\u003e\n                \u003c\/tr\u003e\n                \u003ctr\u003e\n                  \u003ctd style=\"padding:10px; font-weight:600;\"\u003eNo blackening, clear broth\u003c\/td\u003e\n                  \u003ctd style=\"padding:10px; color:#e65100; font-weight:600;\"\u003eNo presumptive reaction\u003c\/td\u003e\n                  \u003ctd style=\"padding:10px;\"\u003eContinue per lab workflow\u003c\/td\u003e\n                  \u003ctd style=\"padding:10px;\"\u003eMay indicate no target recovery or very low counts\u003c\/td\u003e\n                \u003c\/tr\u003e\n              \u003c\/tbody\u003e\n            \u003c\/table\u003e\n          \u003c\/div\u003e\n        \u003c\/div\u003e\n      \u003c\/div\u003e\n\n      \u003c!-- Pricing --\u003e\n      \u003cdiv style=\"background:linear-gradient(135deg,#f0f4f1 0%,#c8d8cc 100%); padding:20px; border-radius:16px; border-left:5px solid #2d5a3d;\"\u003e\n        \u003ch4 style=\"color:#2d5a3d; margin:0 0 15px 0; font-size:16px;\"\u003e💰 Recommended Pack Sizes \u0026amp; Market-Beating Pricing\u003c\/h4\u003e\n        \u003cdiv style=\"overflow-x:auto;\"\u003e\n          \u003ctable style=\"width:100%; border-collapse:collapse; font-size:13px; border:1px solid #d8e1e8; background:#fff; border-radius:10px; overflow:hidden;\"\u003e\n            \u003cthead style=\"background:#2d5a3d; color:#fff;\"\u003e\n              \u003ctr\u003e\n                \u003cth style=\"padding:12px; text-align:left;\"\u003ePack Size\u003c\/th\u003e\n                \u003cth style=\"padding:12px; text-align:left;\"\u003eRecommended Price (AUD)\u003c\/th\u003e\n                \u003cth style=\"padding:12px; text-align:left;\"\u003eRole\u003c\/th\u003e\n                \u003cth style=\"padding:12px; text-align:left;\"\u003eStrategy\u003c\/th\u003e\n              \u003c\/tr\u003e\n            \u003c\/thead\u003e\n            \u003ctbody\u003e\n              \u003ctr style=\"border-bottom:1px solid #e2e8f0;\"\u003e\n                \u003ctd style=\"padding:10px; font-weight:600;\"\u003e100 g\u003c\/td\u003e\n                \u003ctd style=\"padding:10px;\"\u003e$35–$45\u003c\/td\u003e\n                \u003ctd style=\"padding:10px;\"\u003eTrial \/ small lab\u003c\/td\u003e\n                \u003ctd style=\"padding:10px;\"\u003eEntry pack for method validation\u003c\/td\u003e\n              \u003c\/tr\u003e\n              \u003ctr style=\"border-bottom:1px solid #e2e8f0; background:#f8fafc;\"\u003e\n                \u003ctd style=\"padding:10px; font-weight:600;\"\u003e500 g\u003c\/td\u003e\n                \u003ctd style=\"padding:10px; color:#2d5a3d; font-weight:700;\"\u003e$129–$149\u003c\/td\u003e\n                \u003ctd style=\"padding:10px;\"\u003eBest seller\u003c\/td\u003e\n                \u003ctd style=\"padding:10px;\"\u003eAggressive value to beat Merck\/Oxoid-style pricing\u003c\/td\u003e\n              \u003c\/tr\u003e\n              \u003ctr style=\"border-bottom:1px solid #e2e8f0;\"\u003e\n                \u003ctd style=\"padding:10px; font-weight:600;\"\u003e1 kg\u003c\/td\u003e\n                \u003ctd style=\"padding:10px;\"\u003e$229–$259\u003c\/td\u003e\n                \u003ctd style=\"padding:10px;\"\u003eRoutine food labs\u003c\/td\u003e\n                \u003ctd style=\"padding:10px;\"\u003eBest-value pack for repeat QC use\u003c\/td\u003e\n              \u003c\/tr\u003e\n              \u003ctr\u003e\n                \u003ctd style=\"padding:10px; font-weight:600;\"\u003e5 kg\u003c\/td\u003e\n                \u003ctd style=\"padding:10px;\"\u003e$980–$1,120\u003c\/td\u003e\n                \u003ctd style=\"padding:10px;\"\u003eInstitutional \/ distributor\u003c\/td\u003e\n                \u003ctd style=\"padding:10px;\"\u003eContract and tender-friendly pricing\u003c\/td\u003e\n              \u003c\/tr\u003e\n            \u003c\/tbody\u003e\n          \u003c\/table\u003e\n        \u003c\/div\u003e\n        \u003cdiv style=\"background:rgba(255,255,255,0.75); padding:15px; border-radius:10px; margin-top:15px; border:1px solid #c8d8cc; font-size:14px; color:#4a5568;\"\u003e\n          \u003cstrong style=\"color:#2d5a3d;\"\u003eRecommended pricing position:\u003c\/strong\u003e sell this as an \u003cstrong\u003eessential ISO-style workflow medium\u003c\/strong\u003e, priced below major multinational brands but clearly above low-end commodity suppliers on technical credibility and documentation.\n        \u003c\/div\u003e\n      \u003c\/div\u003e\n    \u003c\/div\u003e\n\n    \u003c!-- Right column --\u003e\n    \u003cdiv\u003e\n      \u003cdiv style=\"background:#fff; padding:25px; border-radius:18px; border:1px solid #d8e1e8; box-shadow:0 4px 12px rgba(0,0,0,0.08); margin-bottom:30px;\"\u003e\n        \u003ch3 style=\"color:#15324b; margin:0 0 20px 0; font-size:18px; text-align:center;\"\u003e📋 Technical Specifications\u003c\/h3\u003e\n        \u003ctable style=\"width:100%; border-collapse:collapse; font-size:14px;\"\u003e\n          \u003ctbody\u003e\n            \u003ctr style=\"border-bottom:1px solid #d8e1e8;\"\u003e\n              \u003ctd style=\"padding:12px 8px; font-weight:600; color:#15324b; width:45%; background:#f6f8fb;\"\u003eCatalogue Number\u003c\/td\u003e\n              \u003ctd style=\"padding:12px 8px; color:#4a5568;\"\u003eAS-1194\u003c\/td\u003e\n            \u003c\/tr\u003e\n            \u003ctr style=\"border-bottom:1px solid #d8e1e8;\"\u003e\n              \u003ctd style=\"padding:12px 8px; font-weight:600; color:#15324b; background:#f6f8fb;\"\u003eMedium Type\u003c\/td\u003e\n              \u003ctd style=\"padding:12px 8px; color:#4a5568;\"\u003ePrimary selective enrichment broth\u003c\/td\u003e\n            \u003c\/tr\u003e\n            \u003ctr style=\"border-bottom:1px solid #d8e1e8;\"\u003e\n              \u003ctd style=\"padding:12px 8px; font-weight:600; color:#15324b; background:#f6f8fb;\"\u003eTarget Organisms\u003c\/td\u003e\n              \u003ctd style=\"padding:12px 8px; color:#4a5568;\"\u003e\n\u003cem\u003eListeria monocytogenes\u003c\/em\u003e and other \u003cem\u003eListeria\u003c\/em\u003e spp.\u003c\/td\u003e\n            \u003c\/tr\u003e\n            \u003ctr style=\"border-bottom:1px solid #d8e1e8;\"\u003e\n              \u003ctd style=\"padding:12px 8px; font-weight:600; color:#15324b; background:#f6f8fb;\"\u003eReconstitution\u003c\/td\u003e\n              \u003ctd style=\"padding:12px 8px; color:#4a5568;\"\u003eApprox. 55–57.9 g\/L depending on formulation\u003c\/td\u003e\n            \u003c\/tr\u003e\n            \u003ctr style=\"border-bottom:1px solid #d8e1e8;\"\u003e\n              \u003ctd style=\"padding:12px 8px; font-weight:600; color:#15324b; background:#f6f8fb;\"\u003eFinal pH\u003c\/td\u003e\n              \u003ctd style=\"padding:12px 8px; color:#4a5568;\"\u003e7.2 ± 0.2 at 25°C\u003c\/td\u003e\n            \u003c\/tr\u003e\n            \u003ctr style=\"border-bottom:1px solid #d8e1e8;\"\u003e\n              \u003ctd style=\"padding:12px 8px; font-weight:600; color:#15324b; background:#f6f8fb;\"\u003eIndicator System\u003c\/td\u003e\n              \u003ctd style=\"padding:12px 8px; color:#4a5568;\"\u003eEsculin + ferric ammonium citrate\u003c\/td\u003e\n            \u003c\/tr\u003e\n            \u003ctr style=\"border-bottom:1px solid #d8e1e8;\"\u003e\n              \u003ctd style=\"padding:12px 8px; font-weight:600; color:#15324b; background:#f6f8fb;\"\u003eSelective Agents\u003c\/td\u003e\n              \u003ctd style=\"padding:12px 8px; color:#4a5568;\"\u003eLithium chloride, nalidixic acid, acriflavine\u003c\/td\u003e\n            \u003c\/tr\u003e\n            \u003ctr style=\"border-bottom:1px solid #d8e1e8;\"\u003e\n              \u003ctd style=\"padding:12px 8px; font-weight:600; color:#15324b; background:#f6f8fb;\"\u003eIncubation\u003c\/td\u003e\n              \u003ctd style=\"padding:12px 8px; color:#4a5568;\"\u003e30°C for 24 h typical primary enrichment\u003c\/td\u003e\n            \u003c\/tr\u003e\n            \u003ctr style=\"border-bottom:1px solid #d8e1e8;\"\u003e\n              \u003ctd style=\"padding:12px 8px; font-weight:600; color:#15324b; background:#f6f8fb;\"\u003eSupplement Addition\u003c\/td\u003e\n              \u003ctd style=\"padding:12px 8px; color:#4a5568;\"\u003eFerric ammonium citrate after sterilization\u003c\/td\u003e\n            \u003c\/tr\u003e\n            \u003ctr\u003e\n              \u003ctd style=\"padding:12px 8px; font-weight:600; color:#15324b; background:#f6f8fb;\"\u003ePrepared Broth Use\u003c\/td\u003e\n              \u003ctd style=\"padding:12px 8px; color:#28a745; font-weight:600;\"\u003eBest used fresh after supplementation\u003c\/td\u003e\n            \u003c\/tr\u003e\n          \u003c\/tbody\u003e\n        \u003c\/table\u003e\n      \u003c\/div\u003e\n\n      \u003cdiv style=\"background:#f0f4f1; padding:20px; border-radius:16px; border:1px solid #c8d8cc; margin-bottom:30px;\"\u003e\n        \u003ch4 style=\"color:#2d5a3d; margin:0 0 15px 0; font-size:16px; text-align:center;\"\u003e🧫 Primary Applications\u003c\/h4\u003e\n        \u003cul style=\"list-style:none; padding:0; margin:0;\"\u003e\n          \u003cli style=\"padding:8px 0; font-size:14px; color:#2d5a3d;\"\u003e✓ Primary enrichment of food and environmental samples for Listeria testing\u003c\/li\u003e\n          \u003cli style=\"padding:8px 0; font-size:14px; color:#2d5a3d;\"\u003e✓ Recovery of stressed or low-level Listeria contamination\u003c\/li\u003e\n          \u003cli style=\"padding:8px 0; font-size:14px; color:#2d5a3d;\"\u003e✓ First-step enrichment before Fraser Broth and selective plating\u003c\/li\u003e\n          \u003cli style=\"padding:8px 0; font-size:14px; color:#2d5a3d;\"\u003e✓ Food safety, dairy, meat, ready-to-eat, and environmental monitoring workflows\u003c\/li\u003e\n        \u003c\/ul\u003e\n      \u003c\/div\u003e\n\n      \u003cdiv style=\"background:#fff9e6; padding:20px; border-radius:16px; border:1px solid #c9a84c; margin-bottom:30px;\"\u003e\n        \u003ch4 style=\"color:#c9a84c; margin:0 0 15px 0; font-size:16px; text-align:center;\"\u003e⚗️ Preparation Protocol\u003c\/h4\u003e\n        \u003col style=\"list-style:none; padding:0; margin:0;\"\u003e\n          \u003cli style=\"padding:8px 0; font-size:14px; color:#5d4037;\"\u003e\n\u003cstrong\u003e1.\u003c\/strong\u003e Suspend the dehydrated base in purified water.\u003c\/li\u003e\n          \u003cli style=\"padding:8px 0; font-size:14px; color:#5d4037;\"\u003e\n\u003cstrong\u003e2.\u003c\/strong\u003e Heat with agitation until completely dissolved.\u003c\/li\u003e\n          \u003cli style=\"padding:8px 0; font-size:14px; color:#5d4037;\"\u003e\n\u003cstrong\u003e3.\u003c\/strong\u003e Sterilize at 121°C for 15 minutes.\u003c\/li\u003e\n          \u003cli style=\"padding:8px 0; font-size:14px; color:#5d4037;\"\u003e\n\u003cstrong\u003e4.\u003c\/strong\u003e Cool and aseptically add ferric ammonium citrate supplement.\u003c\/li\u003e\n          \u003cli style=\"padding:8px 0; font-size:14px; color:#5d4037;\"\u003e\n\u003cstrong\u003e5.\u003c\/strong\u003e Inoculate sample homogenate and incubate for primary enrichment before subculture.\u003c\/li\u003e\n        \u003c\/ol\u003e\n      \u003c\/div\u003e\n\n      \u003cdiv style=\"background:#fff; padding:20px; border-radius:16px; border:1px solid #d8e1e8;\"\u003e\n        \u003ch4 style=\"color:#15324b; margin:0 0 15px 0; font-size:16px; text-align:center;\"\u003e📦 Storage \u0026amp; Intended Use\u003c\/h4\u003e\n        \u003cdiv style=\"font-size:14px; color:#4a5568; line-height:1.7;\"\u003e\n          \u003cp style=\"margin:0 0 10px 0;\"\u003e\u003cstrong\u003eDehydrated medium:\u003c\/strong\u003e Store tightly closed in a cool, dry place.\u003c\/p\u003e\n          \u003cp style=\"margin:0 0 10px 0;\"\u003e\u003cstrong\u003ePrepared supplemented broth:\u003c\/strong\u003e Best used fresh; refrigerated short-term only if necessary.\u003c\/p\u003e\n          \u003cp style=\"margin:0 0 10px 0;\"\u003e\u003cstrong\u003eWorkflow note:\u003c\/strong\u003e Positive enrichments should be subcultured and confirmed by selective agar and standard laboratory identification methods.\u003c\/p\u003e\n          \u003cp style=\"margin:0; color:#d9534f; font-weight:600;\"\u003e\u003cstrong\u003eNotice:\u003c\/strong\u003e For food and environmental microbiology use only.\u003c\/p\u003e\n        \u003c\/div\u003e\n      \u003c\/div\u003e\n    \u003c\/div\u003e\n  \u003c\/div\u003e\n\n  \u003cdiv style=\"margin-top:30px; background:#f8fafc; border:1px solid #d8e1e8; border-radius:16px; padding:20px; font-size:13px; color:#52606d;\"\u003e\n    \u003cstrong\u003eAuSaMicS Life Science:\u003c\/strong\u003e Professional microbiology media for food safety, environmental monitoring, quality control, research, and standardized pathogen detection workflows. Product information is provided for laboratory and technical evaluation purposes only.\n  \u003c\/div\u003e\n\u003c\/div\u003e\n\n\u003cstyle\u003e\n@media (max-width:860px){\n  .aus-hero-grid,\n  .aus-main-grid{\n    grid-template-columns:1fr !important;\n  }\n}\n\u003c\/style\u003e","brand":"Ausamics Life Science","offers":[{"title":"100 g","offer_id":48389817336063,"sku":"AS-1194-100G","price":45.0,"currency_code":"AUD","in_stock":true},{"title":"500 g","offer_id":48389817368831,"sku":"AS-1194-500G","price":129.0,"currency_code":"AUD","in_stock":true},{"title":"2 kg","offer_id":48389817401599,"sku":"AS-1194-2KG","price":445.0,"currency_code":"AUD","in_stock":true},{"title":"5 kg","offer_id":48389817434367,"sku":"AS-1194-5KG","price":955.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0771\/1087\/0271\/files\/Demi-Fraser_Broth_Base_Half_Fraser_Broth.jpg?v=1775981285","url":"https:\/\/ausamics.com.au\/products\/demi-fraser-broth-half-fraser-broth","provider":"AuSaMicS","version":"1.0","type":"link"}