{"product_id":"endo-agar","title":"Endo Agar | Selective Medium for Coliform Detection | AS‑1219","description":"\u003cdiv style=\"font-family: 'Segoe UI', system-ui, -apple-system, sans-serif; color: #1d2935; line-height: 1.6; max-width: 1200px; margin: 0 auto; padding: 20px;\" class=\"aus-endoagar-product\"\u003e\n\n  \u003c!-- HERO --\u003e\n  \u003cdiv style=\"background: linear-gradient(135deg, #f8fbff 0%, #eef5fb 100%); border-radius: 18px; padding: 40px; margin-bottom: 30px; box-shadow: 0 4px 15px rgba(0,0,0,0.08); border: 1px solid #d8e1e8;\"\u003e\n    \u003cdiv style=\"display: grid; grid-template-columns: 1fr auto; gap: 30px; align-items: start;\"\u003e\n\n      \u003cdiv\u003e\n        \u003cdiv style=\"display:inline-block;font-size:12px;letter-spacing:.08em;text-transform:uppercase;color:#1d6fb8;font-weight:bold;margin-bottom:12px;background:#e8f2ff;padding:6px 12px;border-radius:20px;\"\u003e\n          AuSaMicS Life Science • Culture Media\n        \u003c\/div\u003e\n\n        \u003ch1 style=\"color:#15324b;margin:0 0 8px 0;font-size:32px;font-weight:bold;\"\u003e\n          Endo Agar\n        \u003c\/h1\u003e\n\n        \u003ch2 style=\"color:#243b53;margin:0 0 15px 0;font-weight:400;font-size:20px;opacity:0.9;\"\u003e\n          Selective Differential Medium for Coliform Detection (Membrane Filtration Compatible)\n        \u003c\/h2\u003e\n\n        \u003cp style=\"font-size:17px;margin:0 0 20px 0;color:#334e68;max-width:720px;font-weight:500;\"\u003e\n          Endo Agar is a \u003cstrong\u003eselective and differential medium\u003c\/strong\u003e for the detection of \u003cstrong\u003ecoliform bacteria\u003c\/strong\u003e based on lactose fermentation. Lactose-positive organisms produce \u003cstrong\u003echaracteristic red colonies with a metallic sheen\u003c\/strong\u003e, making Endo Agar a classical and reliable medium for \u003cstrong\u003ewater quality testing and sanitary analysis\u003c\/strong\u003e, particularly in membrane filtration workflows.\n        \u003c\/p\u003e\n\n        \u003cdiv style=\"display:flex;gap:10px;flex-wrap:wrap;margin-bottom:20px;\"\u003e\n          \u003cspan style=\"background:#1d6fb8;color:#fff;padding:8px 16px;border-radius:25px;font-size:13px;font-weight:600;\"\u003eAS-1219\u003c\/span\u003e\n          \u003cspan style=\"background:#fff;border:2px solid #1d6fb8;color:#1d6fb8;padding:8px 16px;border-radius:25px;font-size:13px;font-weight:600;\"\u003eColiform Detection\u003c\/span\u003e\n          \u003cspan style=\"background:#28a745;color:#fff;padding:8px 16px;border-radius:25px;font-size:13px;font-weight:600;\"\u003e✓ Lactose Differential\u003c\/span\u003e\n          \u003cspan style=\"background:#dc3545;color:#fff;padding:8px 16px;border-radius:25px;font-size:13px;font-weight:600;\"\u003eMetallic Sheen\u003c\/span\u003e\n        \u003c\/div\u003e\n\n        \u003cdiv style=\"display:flex;gap:20px;flex-wrap:wrap;font-size:14px;color:#4a5568;\"\u003e\n          \u003cspan\u003e💧 Water microbiology standard\u003c\/span\u003e\n          \u003cspan\u003e🧫 Membrane filtration compatible\u003c\/span\u003e\n          \u003cspan\u003e🧪 Selective inhibition of Gram-positive bacteria\u003c\/span\u003e\n        \u003c\/div\u003e\n      \u003c\/div\u003e\n\n      \u003c!-- SIDE PANEL --\u003e\n      \u003cdiv style=\"background:#fff;padding:25px;border-radius:18px;box-shadow:0 6px 20px rgba(0,0,0,0.1);min-width:280px;border:1px solid #d8e1e8;\"\u003e\n        \u003ch4 style=\"text-align:center;color:#15324b;margin-bottom:15px;\"\u003e🏆 Coliform Indicator Medium\u003c\/h4\u003e\n        \u003cdiv style=\"font-size:14px;color:#4a5568;text-align:center;\"\u003e\n          \u003cdiv style=\"margin-bottom:10px;\"\u003e🦠 E. coli → metallic sheen\u003c\/div\u003e\n          \u003cdiv style=\"margin-bottom:10px;\"\u003e⚗️ Lactose fermentation visible\u003c\/div\u003e\n          \u003cdiv style=\"margin-bottom:10px;\"\u003e📋 COA + SDS available\u003c\/div\u003e\n          \u003cdiv style=\"margin-bottom:10px;\"\u003e💧 Ideal for water testing labs\u003c\/div\u003e\n        \u003c\/div\u003e\n\n        \u003cdiv style=\"margin-top:15px;padding:12px;background:#fdecea;border-radius:10px;text-align:center;border:1px solid #f5c6cb;\"\u003e\n          \u003cdiv style=\"font-size:13px;color:#721c24;\"\u003e\u003cstrong\u003eKey Reaction\u003c\/strong\u003e\u003c\/div\u003e\n          \u003cdiv style=\"font-size:12px;color:#721c24;\"\u003eLactose → acid → aldehyde reaction → metallic sheen\u003c\/div\u003e\n        \u003c\/div\u003e\n      \u003c\/div\u003e\n\n    \u003c\/div\u003e\n  \u003c\/div\u003e\n\n  \u003c!-- MAIN GRID --\u003e\n  \u003cdiv style=\"display:grid;grid-template-columns:1.2fr 0.8fr;gap:40px;margin-bottom:40px;\"\u003e\n\n    \u003cdiv\u003e\n\n      \u003c!-- PRINCIPLE --\u003e\n      \u003cdiv style=\"margin-bottom:35px;\"\u003e\n        \u003ch3 style=\"color:#15324b;font-size:22px;border-bottom:3px solid #1d6fb8;margin-bottom:15px;\"\u003e\n          🔬 Principle of the Medium\n        \u003c\/h3\u003e\n\n        \u003cdiv style=\"background:#f8fafc;padding:20px;border-radius:16px;border-left:5px solid #1d6fb8;\"\u003e\n          \u003cp\u003e\n            Endo Agar contains \u003cstrong\u003elactose\u003c\/strong\u003e as the fermentable carbohydrate and a combination of \u003cstrong\u003ebasic fuchsin and sodium sulfite\u003c\/strong\u003e as the indicator system. Acid production from lactose fermentation leads to color development, while strong fermenters such as \u003cstrong\u003eEscherichia coli\u003c\/strong\u003e produce a distinctive \u003cstrong\u003egreen metallic sheen\u003c\/strong\u003e.\n          \u003c\/p\u003e\n\n          \u003cp style=\"margin-top:10px;\"\u003e\n            The medium is selective due to the inhibitory effect of basic fuchsin on Gram-positive organisms, enhancing recovery of \u003cstrong\u003eGram-negative enteric bacteria\u003c\/strong\u003e.\n          \u003c\/p\u003e\n\n          \u003cdiv style=\"background:#fff;padding:15px;border-radius:10px;margin-top:10px;border:1px solid #d8e1e8;font-family:monospace;text-align:center;\"\u003e\n            Lactose → Acid\u003cbr\u003e\n            ↓\u003cbr\u003e\n            Fuchsin reaction → Red \/ Metallic colonies\n          \u003c\/div\u003e\n        \u003c\/div\u003e\n      \u003c\/div\u003e\n\n      \u003c!-- APPLICATIONS --\u003e\n      \u003cdiv style=\"margin-bottom:35px;\"\u003e\n        \u003ch3 style=\"color:#15324b;font-size:22px;border-bottom:3px solid #1d6fb8;margin-bottom:15px;\"\u003e\n          🧪 Applications\n        \u003c\/h3\u003e\n\n        \u003cul style=\"padding-left:20px;color:#4a5568;\"\u003e\n          \u003cli\u003eDetection of \u003cstrong\u003ecoliform bacteria in water\u003c\/strong\u003e\n\u003c\/li\u003e\n          \u003cli\u003eMembrane filtration methods for potable water testing\u003c\/li\u003e\n          \u003cli\u003eSanitary analysis of food and environmental samples\u003c\/li\u003e\n          \u003cli\u003eDifferentiation of lactose fermenters vs non-fermenters\u003c\/li\u003e\n        \u003c\/ul\u003e\n      \u003c\/div\u003e\n\n      \u003c!-- COMPARISON --\u003e\n      \u003cdiv style=\"margin-bottom:35px;\"\u003e\n        \u003ch3 style=\"color:#15324b;font-size:22px;border-bottom:3px solid #1d6fb8;margin-bottom:15px;\"\u003e\n          📊 Coliform Media Comparison\n        \u003c\/h3\u003e\n\n        \u003ctable style=\"width:100%;border-collapse:collapse;font-size:13px;border:1px solid #d8e1e8;\"\u003e\n          \u003cthead style=\"background:#f6f8fb;\"\u003e\n            \u003ctr\u003e\n              \u003cth style=\"padding:12px;\"\u003eMedium\u003c\/th\u003e\n              \u003cth style=\"padding:12px;\"\u003eSelectivity\u003c\/th\u003e\n              \u003cth style=\"padding:12px;\"\u003eDifferentiation\u003c\/th\u003e\n              \u003cth style=\"padding:12px;\"\u003eBest Use\u003c\/th\u003e\n            \u003c\/tr\u003e\n          \u003c\/thead\u003e\n\n          \u003ctbody\u003e\n            \u003ctr style=\"background:#e3f2fd;\"\u003e\n              \u003ctd style=\"padding:12px;\"\u003e\u003cstrong\u003eEndo Agar\u003c\/strong\u003e\u003c\/td\u003e\n              \u003ctd style=\"padding:12px;\"\u003eModerate\u003c\/td\u003e\n              \u003ctd style=\"padding:12px;\"\u003eMetallic sheen\u003c\/td\u003e\n              \u003ctd style=\"padding:12px;\"\u003eWater testing (MF)\u003c\/td\u003e\n            \u003c\/tr\u003e\n\n            \u003ctr\u003e\n              \u003ctd style=\"padding:12px;\"\u003eMacConkey Agar\u003c\/td\u003e\n              \u003ctd style=\"padding:12px;\"\u003eModerate\u003c\/td\u003e\n              \u003ctd style=\"padding:12px;\"\u003ePink colonies\u003c\/td\u003e\n              \u003ctd style=\"padding:12px;\"\u003eGeneral clinical\u003c\/td\u003e\n            \u003c\/tr\u003e\n\n            \u003ctr\u003e\n              \u003ctd style=\"padding:12px;\"\u003eEMB Agar\u003c\/td\u003e\n              \u003ctd style=\"padding:12px;\"\u003eModerate\u003c\/td\u003e\n              \u003ctd style=\"padding:12px;\"\u003eSheen (E. coli)\u003c\/td\u003e\n              \u003ctd style=\"padding:12px;\"\u003eEnteric differentiation\u003c\/td\u003e\n            \u003c\/tr\u003e\n\n            \u003ctr\u003e\n              \u003ctd style=\"padding:12px;\"\u003eM-Endo Agar LES\u003c\/td\u003e\n              \u003ctd style=\"padding:12px;\"\u003eOptimized\u003c\/td\u003e\n              \u003ctd style=\"padding:12px;\"\u003eColiform sheen\u003c\/td\u003e\n              \u003ctd style=\"padding:12px;\"\u003eStandard MF methods\u003c\/td\u003e\n            \u003c\/tr\u003e\n          \u003c\/tbody\u003e\n        \u003c\/table\u003e\n      \u003c\/div\u003e\n\n      \u003c!-- NOTES --\u003e\n      \u003cdiv style=\"background:#fff3e0;padding:20px;border-radius:16px;border-left:5px solid #ff9800;\"\u003e\n        \u003ch4 style=\"color:#e65100;\"\u003e💡 Practical Notes\u003c\/h4\u003e\n        \u003cul\u003e\n          \u003cli\u003eBest used in membrane filtration workflows\u003c\/li\u003e\n          \u003cli\u003eStrong lactose fermenters produce metallic sheen\u003c\/li\u003e\n          \u003cli\u003eNon-fermenters remain colorless or pale\u003c\/li\u003e\n          \u003cli\u003eConfirmatory testing recommended for final identification\u003c\/li\u003e\n        \u003c\/ul\u003e\n      \u003c\/div\u003e\n\n    \u003c\/div\u003e\n\n    \u003c!-- RIGHT --\u003e\n    \u003cdiv\u003e\n\n      \u003cdiv style=\"background:#fff;padding:25px;border-radius:18px;border:1px solid #d8e1e8;margin-bottom:30px;\"\u003e\n        \u003ch3 style=\"text-align:center;\"\u003e📋 Technical Specifications\u003c\/h3\u003e\n        \u003ctable style=\"width:100%;font-size:14px;\"\u003e\n          \u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eProduct Code\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eAS-1219\u003c\/td\u003e\n\u003c\/tr\u003e\n          \u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eFormat\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eDehydrated powder\u003c\/td\u003e\n\u003c\/tr\u003e\n          \u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eType\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eSelective differential agar\u003c\/td\u003e\n\u003c\/tr\u003e\n          \u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eKey Components\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eLactose, peptone, basic fuchsin, sodium sulfite, agar\u003c\/td\u003e\n\u003c\/tr\u003e\n          \u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eFinal pH\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e~7.4 ± 0.2\u003c\/td\u003e\n\u003c\/tr\u003e\n          \u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eStorage\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e15–25°C dry\u003c\/td\u003e\n\u003c\/tr\u003e\n          \u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eHS Code\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e3821.00.00\u003c\/td\u003e\n\u003c\/tr\u003e\n        \u003c\/table\u003e\n      \u003c\/div\u003e\n\n      \u003cdiv style=\"background:#e3f2fd;padding:20px;border-radius:16px;margin-bottom:30px;\"\u003e\n        \u003ch4 style=\"text-align:center;\"\u003e🧫 Interpretation\u003c\/h4\u003e\n        \u003cul\u003e\n          \u003cli\u003e✓ Metallic sheen → E. coli (strong lactose fermenter)\u003c\/li\u003e\n          \u003cli\u003e✓ Red colonies → lactose positive\u003c\/li\u003e\n          \u003cli\u003e✓ Colorless → non-lactose fermenter\u003c\/li\u003e\n        \u003c\/ul\u003e\n      \u003c\/div\u003e\n\n      \u003cdiv style=\"background:#e8f5e8;padding:20px;border-radius:16px;\"\u003e\n        \u003ch4 style=\"text-align:center;\"\u003e✅ Quality\u003c\/h4\u003e\n        \u003cul\u003e\n          \u003cli\u003e✓ Consistent colony morphology\u003c\/li\u003e\n          \u003cli\u003e✓ Clear differentiation\u003c\/li\u003e\n          \u003cli\u003e✓ Batch-tested\u003c\/li\u003e\n        \u003c\/ul\u003e\n      \u003c\/div\u003e\n\n    \u003c\/div\u003e\n  \u003c\/div\u003e\n\n  \u003c!-- FOOTER --\u003e\n  \u003cdiv style=\"background:#f8fafc;padding:20px;border-radius:12px;text-align:center;border:1px solid #d8e1e8;\"\u003e\n    \u003cp style=\"font-size:13px;margin:0;\"\u003e\n      \u003cstrong\u003eDisclaimer:\u003c\/strong\u003e For laboratory and research use only.\n    \u003c\/p\u003e\n  \u003c\/div\u003e\n\n\u003c\/div\u003e","brand":"Ausamics Life Science","offers":[{"title":"500 g","offer_id":48391351435519,"sku":"AS-1219-500G","price":125.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0771\/1087\/0271\/files\/Endo_Agar.jpg?v=1776057059","url":"https:\/\/ausamics.com.au\/products\/endo-agar","provider":"AuSaMicS","version":"1.0","type":"link"}